Custom made clothing and Bespoke were completely missing from the current fashionable apparel and accessories market and thus, needed a rediscovery. Thus, the demand towards more individual approach, better fit and increased tendency to sustainable practices.
Originally a concept associated with luxury and men’s retail suit businesses, the definition of made-to-measure fashion includes almost all kinds of clothing today. Specifically, it is the ideas of customization and quality work performed that become attractive to the consumers. Every pieced crafted corresponds to the measurements given by the client meaning that a perfect fit and high quality will be achieved. Such level of customization provides opportunity for individualism, where the clients choose the fabric, colours and design much to their taste.
As mentioned earlier, glamorous occasions are not the only areas where custom-made fashion can be applied. Modern casual and business apparel is also apparent, and garments most of the population wears daily are gradually being customized. This trend is widely applied mostly for the celebration events, for instance, weddings or other significant occasions where people look for outstanding looking and fitting gowns or suits produced using exceptional materials.
This is because, technology has been proved to have played a major role in growth of individualized fashion. The traditional process of customization has become more convenient due to the application of virtual consults and digital measurements. High-tech strategies such as application of 3D printing in construction of actual garments and in digitized fashion Tartan improve accuracy and innovation to the limit of bespoke fashion.
This trend’s key driver is the concept of sustainability. Custom-wear entails less wastage or unnecessary production in the general clothing business due to limited orders and less stock. Consumer, nowadays, is more conscious about the environmental consequences of his/her decision and custom-made clothes corresponds with these values promoting sustainability and quality instead of quantity.
Thus, such trends as bespoke and made-to-measure can be viewed as the trend of effective and qualitative sustainable fashion. Altogether, as the technology advances and buyers’ preferences change, this occurrence is expected to alter the future of fashion.
